Rihanna’s vegan leather collection was launched earlier this year under her Fenty brand and described later by Vogue as ultra-chic. The animal-friendly capsule collection features a range of items such as oversized button-down shirts, hoodies, corset dresses, skirts and baggy pants.
Rather than real leather, the collection uses a blend of 50% polyurethane and 50% polyester with a soft cotton lining. The high-quality soft faux-leather is sourced from Italy.
About Rihanna’s Vegan Leather Collection
The pieces are available in Jet Black as well as Café Latte and range in price from £410 to £780.
“Inspired by utility wear and uniforms as proud markers of identity.”
Fenty
Fenty has been displaying unique contrasts of rebelliousness with smart, conscious luxury. The soft, rippling faux leather combined with casual tailoring gives the collection the relaxed feel. In addition, the army style showcases the brand’s image of power, strength, and individualism.
Campaign
Awuoi Mach Gugei, a 20 years old model living in the Kakuma refugee camp in northern Kenya is modelling the collection.
To celebrate the launch, Fenty partnered with London-based collage artist and filmmaker Rosanna Webster. As a result of using campaign images, a core element of this collection, the contrast between the strength of the silhouettes and the softness of the fabric has been highlighted.
“Compassion in fashion” Award
Because of her contribution, PETA US has recognised Rihanna’s faux leather capsule collection with a “compassion in fashion” award. Moreover, this is the second honour Rihanna has won for her Fenty label. In December, she also picked up the prize for Urban Luxe at the Fashion Awards in London.
Vegan fashion trend
Rihanna joins a long list of stars who’ve used vegan materials in their collections such as Serena Williams, Lewis Hamilton, Rooney Mara, RZA, and Jessica Simpson. Earlier this year She also launched a lingerie collection, Savage X Fenty Valentine Collection, which was 100% vegan and didn’t contain silk.
Rihanna’s vegan leather collection is praised by PETA Director Elisa Allen who said: “With her new vegan collection, Rihanna shows how easy it is to create a killer look that no animal had to die for.” Rihanna promotes animal welfare through her businesses, adapting to consumers’ growing demands for eco-conscious and cruelty-free fashion although not being vegan herself.
The full collection can be seen on the Fenty website.
Bella Hadid presented the collection for the first time during Paris Fashion Week. Photo by @tiziano.raw
Also, check other posts related to animal welfare.
